Shirelle, our Designer and Creative Director, cut her teeth at Kate Spade and Calvin Klein after graduating from the University of Florida and Parsons School of Design. Since founding the company in 2011, she has grown her family and the brand from a single silhouette to a comprehensive assortment of accessories for women, men, and the home. From the first pitch to Henri Bendel, to hunting for new silhouettes around the world, she is constantly striving to expand the aesthetic presence of the label. Shirelle endeavors to elevate the natural textures of the wild Florida alligator and believes that an item is only true luxury if it is completely unique.

Misty, our Chief Executive Officer is the scientist behind the operation. With a background in Chemistry, Biology, and Anatomy, Misty sources all our alligator hides from local Florida harvesters, and sorts each by hand, selecting which color will best suit every individual piece. She has spent countless days on the road presenting the collection at boutiques across the country and has utilized her contacts with South Florida Water Management to facilitate giving back to the Everglades Restoration Effort.

Together, Shirelle and Misty have worked for over a decade to bring their multigenerational, women-owned and run business to their beloved clients, family, and friends.